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It all started in 2006, when an unlikely series of events led an Italian family from Melbourne's northern suburbs to become conscious of the growing urgency of climate change and all its related environmental and social issues. We are that family, and we wanted to do something about it.

Determined to reduce our ecological impact, we made the choice to go vegetarian - but we found ourselves wanting more when it came to cuisine that we could relate to. There weren't many Mediterranean-inspired take-away food options, and certainly nothing that we could enjoy regularly!

So we married our hope to make a difference with our dream of creating a food store, and vege2go was born. Since 2007, we have been providing a healthier choice for people on the go - one that meets the needs of more people and, hopefully, the planet too.

In the past few years, the market for healthy yet affordable ready meals has grown, as consumers are more and more concerned about maintaining a balanced diet, but have less time to do so. Meanwhile, the market for dietary alternatives such as vegetarian, vegan, and gluten-free, is experiencing a boom of its own. Yet both of these have been challenged by demand for new and exciting flavours, and that's where vege2go comes in.

With other retailers slow to respond to this change in desires, our delicious alternative has already converted hundreds of eager fans, with vegetarians, vegans and omnivores alike raving about how happy they are to have finally found a delicious food option that works for them!

Forecasters predict that the industry for healthy and alternative ready meals will continue to do well over the next five years, as innovation and convenience continue to drive the decisions of increasingly busy consumers, along with nutrition, great taste, and quality ahead of price. 

Don't miss this opportunity - join us!